For more on this session look for links hashtagged #techtrends #ona11 on Twitter
People who’ve been to ONA before recommended the “Top Ten Tech Trends” talk by Amy Webb (@webbmedia on Twitter), and they were right. She’s an excellent presenter who managed to cram an amazing collection of ideas and information into just over an hour.
(Note: There’s a ton of links to apps, sites and stories in this post, but I haven’t checked to see if everything discussed works/is available in Canada.)
#1 – Refined Search All that is Google is not gold…especially when your Google+s personalize and skew your search results.
Reporters: start refining your searches. Always use the right search engine for the job.
Managers and developers: Search on many news organizations’ websites is terrible and therefore doesn’t get used. Make improvements! A great search tool will keep people on your site longer.
#2: Topics We’re now seeing topic focused dynamic curations. Links and apps to look at:
Twylah takes a Twitter handle and treats it as a brand – does the analysis of your tweets and turns you into a publication with topics – even the headers are dynamic.
scoop.it (currently by invite only)– lets you curate more. You can retire stories not useful, change your lead –
Facebook (you don’t need a link for that!) is gettinginto natural language processing. For example, if you’re talking about Harry Potter – it’s linking to your posts and taking you out to other pages.
Reporters: grouping people and companies together is a great way to keep/sort your information on organizations and contacts.
Managers and developers: news organizations should consider fluid dyamic topic pages that continually update – see Twylah, scoop.it and others in this space.
#3: Inner Circles As in, Google+ Circles… Google’s third attempt at social uses circles to help create conversations among small groups of people focused around a single topic of activity.
Reporters: use one of these networks for targeted reporting – if you cover a beat you can set up a circle for yourself and sources (note – a few people mumbled that this isn’t that likely on many beats, espy police, eg).
Managers and developers: use inner circles to build buzz around new features/products, harness influencers, etc.
#4 Social Proximity Networks This is where it gets a little creepy – Webb showed a number of examples of apps that use the GPS and others bits (eg Facebook) in your smartphone to link you to people nearby.
Reporters: use social proximity networks to look for sources, espy at conferences like this one. These networks can narrow down areas of interest.
Managers & developers: use them to look for leads, product testers, to evangelize, etc.
#5 Face and Iris Recognition Again, the potential reach of this stuff is creepy. If you have a Mac with iPhoto, you know how it learns to recognize faces in pics from tags in other pics.
Webb said a hacker conference used face recognition software (don’t remember which) to find an individual’s Social Security number (the American version of a SIN) in no time. At the World Cup 2014 in Brazil, police will have iris-scanning glasses (that, yes, make them look a bit like Borg, or RoboCop).
Facial recognition software works through combinations of technologies
-data mining allows sophisticated inferences from your public data (e.g., a pic uploaded to Facebook)
-cloud computing allows millions of face comparisons in real time
-mobile devices allow augmented reality and easy image capture
Scared? Try CV Dazzle to fool the software (for now)
Notes for everyone: As Webb put it – the key takeaway is that it’s scary. You need to start monitoring your digital photos.
Trends 6 through 10 to come – probably while I’m sitting in Newark airport later today…